How to Download Leads from Facebook Ads Manager: A Step-by-Step Guide
Facebook Ads Manager is a powerful tool for generating leads through targeted advertising. Whether you’re running a lead generation campaign, a newsletter sign-up promotion, or an event registration ad, Facebook provides an easy way to capture valuable contact information. However, knowing how to download your leads efficiently is essential for managing your marketing efforts and nurturing your prospects.
In this guide, we’ll walk you through the process of downloading leads from Facebook Ads Manager and offer tips to streamline your workflow.
Step 1: Access Your Facebook Ads Manager
To start, log in to your Facebook Ads Manager account. Ads Manager is the central hub for managing your campaigns, viewing analytics, and accessing all of your ad performance data. You can access it via the main menu from your Facebook business account.
Step 2: Go to the ‘Lead Ads’ Section
Lead Ads are specific to Facebook and Instagram campaigns designed to collect customer information directly from users. To find the leads you’ve generated:
- In Ads Manager, go to the Campaigns tab.
- Find the lead generation campaign that you want to access.
- Click on the Ad Set or Ad level of your campaign to go deeper.
Step 3: Navigate to the ‘Forms Library’
Within the Lead Ads section, you’ll need to access the Forms Library, where your collected leads are stored. This is where Facebook keeps all the information captured through the lead generation forms.
In the Campaign or Ad Set view, look for the Forms section.
Click Download to access your lead forms.
Step 4: Download Your Leads
Once you are in the Forms Library, you will see all the forms associated with your lead generation campaign. To download the leads:
- Click on the form you wish to download leads from.
- In the upper-right corner, you’ll see an option to Download the leads. Choose your preferred format, such as CSV or Excel.
- Select the date range for the leads you want to download (if applicable). You can also choose to download all leads or only the ones that haven’t been downloaded previously.
- Click Download, and the leads will be saved to your computer.
Step 5: Manage and Organize Your Leads
Once downloaded, you can open the file and view the lead details. It’s important to organize and manage this information carefully for follow-up actions. For instance, you might want to import the leads into a CRM system or email marketing tool to begin nurturing them through the sales funnel.
Bonus: Automate Lead Downloads
If you want to save time, consider automating your lead downloads using a third-party integration like Zapier. This allows you to set up an automatic flow of leads from Facebook Ads directly into your CRM, email lists, or Google Sheets, reducing manual effort and improving efficiency.
Conclusion
Downloading leads from Facebook Ads Manager is a straightforward process that allows you to collect and organize valuable contact information for follow-up. By following these steps, you’ll be able to access your leads quickly and start nurturing them to drive conversions.
Whether you’re using the downloaded leads for email marketing, sales outreach, or customer engagement, knowing how to manage and download them effectively ensures you’re making the most of your lead generation campaigns.